Tahoe TV's popular seasonal sweepstakes is back for the 2012-13 winter, kicking off with an 'early bird' giveaway of Sierra-at-Tahoe lift tickets!

The 2012/13 Tune In & Win Sweepstakes is taking registrations now. The first 'early-bird' drawing will take place on October 1st with three winners being chosen to receive two lift tickets to Sierra-at-Tahoe. Registration closes at midnight on September 30th.

The Tune In & Win Sweepstakes runs through March 4, 2013, with weekly prizes awarded for lift tickets, activities, dining and more. A Mid-Winter Grand Prize vacation lodging package will be awarded on January 14, 2013, and a Spring Grand Prize vacation lodging package will be awarded on March 4, 2013.

HOW TO ENTER:
Registration for the early bird drawing can be made online or via text message. For online registration, visit www.tahoetopia.com/sweepstakes and enter the special keyword "lifttickets" on the registration form.  To enter via text message, text the keyword "lift tickets" to 24587.

SPECIAL KEYWORD REQUIRED:
During the season, beginning on December 4th, the special entry keyword will change each week. The first weekly winner keyword will be posted on October 2nd following the early-bird prize drawing. Additional keyword postings will begin on November 25th and subsequent keywords will be posted following each weeks' prize winner announcement.

WHERE TO FIND THE KEYWORD:
The keywords will be posted on all of Tahoe TV's media platforms including Tahoe TV, the Lake Tahoe Visitor Channel, Palisades Tahoe TV, Reno-Tahoe Visitor Channel, and online on Tahoetopia.com (for premium members only), and on Tahoe TV's Lake Tahoe App.

For prize information and rules, and to enter the early-bird drawing, visit www.tahoetopia.com/sweepstakes.