Since its inception in 2009, the mission of the Tahoe Cup is to offer both the recreational paddler and the race enthusiast an opportunity and venue to participate in paddleboarding and standup paddleboarding events and activities in the Truckee-Tahoe area.

The Tahoe Cup SUP/Paddleboard Race Series is a joint effort of paddleboarders, standup paddleboarders, sponsors and exhibitors who promote the sport and introduce products and services that enhance the experience.

The Lake Tahoe Paddleboard Association, which hosts the Tahoe Cup is a 501 (c)(4)non-profit organization.