Businesses are organs of society that perform tasks associated with providing most goods and services the public decides it wishes to own and use. Under this capitalistic system, a business can prosper to the extent that it performs its particular tasks effectively and efficiently within the law. The nature of the tasks to be performed usually changes over time as those served change. The people in a successful company predict and respond to their customers' needs. Customers, therefore, define an enduring business. At all times, some customers are growing in their ability to buy; others are declining. The astute manager ascertains which is which.
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This Second Commandment is the start of Chapter 2 in the book, Entrepreneuring: The Ten Commnadments for Building a Business.

To see all of Chapter 2, click below.


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