The world's first ski-in/ski-out Starbucks location opened this week on Palisades Tahoe's upper mountain, bringing joy and extreme convenience to the eager latte and coffee drinking skiers and snowboarders. SVTV, Palisades Tahoe's official mountain video channel was there to capture the scene.

[Olympic Valley, Calif.] February 10, 2012 – Today, Palisades Tahoe is officially opening the world’s first ski-in/ski-out Starbucks location. On the mountain at elevation 8,000 feet, Palisades Tahoe’s new mountaintop Starbucks boasts spectacular mountain views and the unique ability for guests to keep their skis or board on while they order their Starbucks® beverage of choice.

“We worked closely with the design team at Starbucks to create a one-of-a-kind experience that we know our guests will truly enjoy,” said Andy Wirth, Palisades Tahoe’s president and CEO. “Nowhere else in the world can skiers and riders enjoy a delicious Starbucks coffee without missing a beat on the slopes.”

“Starbucks is passionate about providing customers with the unique Starbucks Experience wherever they are, including Palisades Tahoe’s upper mountain,” said Doug Satzman, vice president, Channel Development – Branded Solutions for Starbucks. “We look forward to serving our signature espresso and coffee beverages to the thousands of skiers and riders at Palisades Tahoe through our first-ever ski-in/ski-out Starbucks location.”

The grand opening is taking place at Palisades Tahoe’s new Starbucks today. Events surrounding the grand opening include an official ribbon-cutting ceremony at 11:30 a.m., as well as a text message scavenger hunt. Throughout the day on Friday, Squaw will text clues to find five $50 Starbucks Cards hidden on the mountain. [Video and images of the Grand Opening will be available later today.]

Palisades Tahoe’s mountaintop Starbucks store is located at the Gold Coast mid-mountain complex and can be accessed by the resort’s Funitel with or without ski or snowboard equipment. This Starbucks store will be open daily from 9 a.m. to 4 p.m. throughout the winter season, weather permitting.

For updates on Palisades Tahoe and Alpine Meadows, visit www.squaw.com.