Skiers and Riders will have one last chance to shred Sierra-at-Tahoe Resort this season at the Annual Customer Appreciation Day - a day filled with fun, stories of a snowy season, and smiles. Skiers and riders of all ages can purchase a lift ticket for $25 on April 25, 2011. All of the proceeds raised from the day’s lift ticket sales will be donated to sponsor youth recreation and education including youth baseball, soccer, swimming, and other youth activities.