Plate sales and renewal fees generate proceeds that go directly to the California Tahoe Conservancy and Nevada Division of State Lands to fund hiking and biking trails and watershed restoration projects. The Tahoe Fund, a bi-state non-profit dedicated to raising money for environmental improvement projects that support lake clarity, recreation and stewardship in the Tahoe Basin, is organizing the program on behalf of the public agencies.

“Tahoe plates support the work we do to restore lake clarity and improve recreation around Lake Tahoe,” said Patrick Wright, Executive Director of the California Tahoe Conservancy. “We are so thankful to the resorts for their partnership in making this very popular program happen again this year.”

For those who have already shown their support by purchasing Tahoe plates, the ski resorts will be showing their appreciation to you at a series of on-mountain events the weekend of April 4 and 5. Squaw/Alpine, Heavenly, and Northstar will offer special parking, and food & beverage discounts to anyone who arrives in a car with a current Tahoe Plate. In addition, current Tahoe plate owners can win free lift tickets throughout the winter season through the “Plate Spotting” promotion. A team of Plate Spotters will photograph Tahoe plates “spotted” around Lake Tahoe and the Bay Area. These plates are then eligible for the bimonthly drawing of two lift tickets. The public is invited to spot plates and upload their own photos to the Tahoe Fund Facebook page as well.

The resorts participating in the promotion include Alpine Meadows, Diamond Peak, Heavenly Valley, Homewood, Kirkwood, Mt. Rose, Northstar California, Royal Gorge Cross Country, Sierra at Tahoe, Palisades Tahoe, Sugar Bowl, Tahoe Cross Country and Tahoe Donner.

Information on how to purchase a plate and redeem free tickets is available at www.tahoeplates.com. The promotion is available from now until April 1. Some restrictions apply.