The Genoa Cowboy Festival is a wonderful blend of beautiful setting, entertainment, heritage and Western culture. Nestled at the base of the Sierra Nevada in the beautiful Carson Valley, historic Genoa is the site of the first ranch in Nevada and still has working cattle ranches literally steps from the town. From its 19th century beginnings, cowboys and ranching have shared work, words and music here. You’d be hard pressed to find a better place to celebrate the unique forms of Cowboy Poetry, Western music and the Western lifestyle.